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by The Notified Team on Jul 20, 2023 6:30:00 AM
In today's dynamic business environment, investor relations audiences are rapidly evolving. It's challenging IR pros to rethink their strategies - for not only engaging traditional investors, but a wide range of global stakeholders.
As a result, it’s important to keep up and improve the accessibility and engagement of your earnings calls and investor days.
To help raise the bar of your IR webcasts, read on to discover the important features provided by earnings call services and learn how our IR Event Platform can help.
Registration Page: Make a Lasting Impression
Before any webcast or earnings day, the first impression is crucial for setting the tone of the entire event.
How can you create a big “wow” moment to impress your stakeholders?
Consider this scenario: When your audience clicks on the registration link, they are met with a crisp video or compelling image background - inspiring confidence and connecting with your brand.
With our IR Event Platform, these visual components generate an impactful and captivating experience, starting immediately with the registration page.
But that's not all – we've introduced an exciting optional feature known as the countdown clock, which adds a sense of anticipation for attendees. This clock transforms the event into a highly awaited experience rather than just an ordinary webcast.
Welcome Page: Take Your Engagement to a New Level
Once your attendees complete the registration process, the excitement continues as they enter the event.
Elevate your event by greeting attendees with a welcome video. This presents the perfect opportunity to incorporate pre-recorded content and emphasize your key message before the event begins.
For example: You can highlight a video of a senior executive extending a warm welcome, adding a personal touch that will resonate deeply with the audience.
From registration to post-event, all features within our IR Event Platform ensure digital accessibility compliance and follow the Web Content Accessibility Guidelines (WCAG) 2.1 AA standards. This compliance guarantees an enhanced user experience - including compatibility with screen readers - and easy viewing with contrast, keyboard navigation and more.
Our commitment to accessibility goes beyond just automated testing. We’ve collaborated with a third-party accessibility agency to audit every aspect. This dedication will continue as we introduce new features and enhancements, ensuring a user-friendly and inclusive experience for all attendees.
The IR Webcast: Design a Unique Experience
The IR Event Platform enhances the attendee experience through customizable layouts and interactive features, offering unmatched flexibility and a distinct brand identity for your event.
You can configure multi-page layouts, group navigation elements, adjust the backgrounds, margins and more. This adaptability ensures responsiveness across various devices, maintaining a consistent and engaging experience from desktop to mobile.
We’ve found that stakeholder engagement can be boosted with captivating features, and in the IR Event Platform you get:
- Multi-language capabilities that enable you to guarantee a first-class experience for all attendees - regardless of their language preference and location. You can customize your event content using our translation services and closed captioning.
- Q&A and surveys that allow you to gather valuable insights from your audience before and during the event. You can connect with them to understand their interests and concerns. While you can address live Q&A during the event, you can also respond to the individual once the event concludes.
- Presentation and playback options that reach a new level of sophistication in IR webcasts, enhancing the viewing experience for audiences. Get AI-generated and human-generated closed captions, adjustable video quality and live DVR functionalities provide greater accessibility and convenience. With picture-in-picture capabilities, viewers can explore different sections while keeping the content and speaker in view.
- Market trend: We're seeing that pre-recorded presentations played during live earnings webcasts ensure strong message delivery and ease pressure on speakers/presenters.
- Social sharing icons that create easy and convenient sharing on social media platforms like LinkedIn, Facebook, Twitter and more. Users can automatically access relevant images, titles and descriptions to optimize their posts.
- About us and speaker sections that provide attendees with additional information on your company and the presenters.
The Notified IR Event Platform offers optionality and scalability, allowing you to select a solution that fits your requirements while ensuring inclusivity and accessibility for all attendees.
Take advantage of these robust options to create an immersive experience that drives active engagement with your company!
See the Notified IR Event Platform in Action
These features are just the beginning! The Notified IR Event Platform has been designed with you in mind, and we are constantly enhancing it to ensure it meets your needs.
We are committed to helping you stay ahead in the ever-changing IR landscape, helping you tell your best investment story and bring your brand to life.
Ready to see these features in action? Watch our on-demand demo for an inside look at how you can improve engagement and accessibility at your next earnings call or investor day.
