How To Build an Engaged Community on Social Media

by Emily Newman on Sep 28, 2023 6:31:08 PM

It’s undeniable - social media has reshaped how we connect, communicate and consume information.

Knowing this, how can you best leverage social networks to enhance your brand’s visibility and tell your unique story?

In this blog, we’ll discuss how you can build a thriving digital community that aligns with your business objectives while offering value to your audience.

Understanding the Dynamic Landscape of Social Platforms

Social media channels have become an integral part of our lives.

New social channels are introduced regularly, making the digital landscape increasingly complex. Platforms such as LinkedIn, X (formerly Twitter), Instagram, Facebook, TikTok and YouTube all have unique features, demographics and purposes.

When selecting a social media channel for your business, it’s imperative to choose the platform most aligned to your audience and goals.

Social media platforms enable businesses to instantly communicate and engage with their audiences.

This direct communication allows organizations to address inquiries, resolve concerns and celebrate successes in real time. As a result, trust grows while also humanizing the brand, making it relatable and authentic.

Here at Notified, we’ve found success in building an engaged digital community of public relations and investor relations professionals on LinkedIn, the world’s largest professional network.

LinkedIn has become an invaluable tool for us to establish connections, share thought leadership content and engage in meaningful conversations.

We’re thrilled to announce we’ve achieved an incredible milestone of reaching 20,000+ followers on Notified LinkedIn! This accomplishment is a testament to our unwavering commitment to building a robust online presence and fostering an engaged digital community.

Building a Robust Community: The Road to 20,000 LinkedIn Followers

For Notified, 20,000+ followers on LinkedIn is not just a number; it represents a thriving online community and a testament to the trust and value we bring to our audience.

Notified’s LinkedIn is a space where like-minded professionals, particularly in the fields of PR and IR, can come together to learn, share and grow. We aim to equip them with the tools and information needed to create more powerful stories and navigate the ever-changing media landscape.

We’ve found that when our followers actively engage, they transform into loyal advocates who can amplify positive sentiment and elevate our online reputation. It’s crucial to prioritize these meaningful interactions by responding promptly to comments and messages while offering valuable content.

To effectively manage your brand’s reputation on social media, stay on top of what individuals are saying about your company or product. Media monitoring and social listening can help measure the effectiveness of your communications strategies, evaluate your brand's share of voice in the market and identify potential issues or areas of improvement.

At the heart of our 20K milestone lies employee advocacy. In providing guidelines for sharing social media updates and recommended content, we continue to ensure alignment with our company’s messaging.

We even host regular social media contests to recognize and reward employees who actively engage in promoting our brand. When you empower your employees to be advocates, you tap into a network of potential followers, extending your reach and influence in the market.

Building an Engaged B2B Community

On Notified’s social channels, every piece of content we share is an opportunity to spark a conversation that resonates with professionals, clients and industry leaders.

We’ve found that our thriving community depends on a robust content strategy and calendar, which begins by gaining a deeper understanding of your existing followers and the potential audience you wish to attract.

Now, let’s dive into some of our recommendations for how to craft a successful social media content strategy:

Share Timely News - Keeping your audience well-informed about the latest industry trends, breaking news and relevant updates is paramount. By regularly providing valuable insights, you can keep them engaged while establishing your brand as a trusted source of information.
Amplify Earned Media Recognition - Leveraging media mentions as powerful endorsements can strengthen your brand’s reputation within your social media community. When other sources recognize and positively acknowledge your brand, it reinforces credibility and influence among followers.
Craft Compelling Announcements - Your posts should generate genuine excitement and anticipation among your followers. To ensure your community remains captivated and eager to participate in your brand’s journey, take a creative approach when sharing noteworthy moments, achievements or product launches.
- For example: We recently announced GlobeNewswire is number one for press release distribution on G2! See how we generated buzz and excitement on LinkedIn.

Establish Thought Leadership - Offer unique and valuable insights that offer fresh perspectives on industry trends or challenges. This content positions your brand as a dependable source of expertise and fosters meaningful discussions within your social media community.

Leverage the full potential of social media by maintaining a cohesive narrative that authentically reflects your brand’s values and mission. Whether you are sharing daily tips, weekly updates, or monthly webinars, stick to a consistent posting schedule. This consistency fosters a regular rhythm that helps cultivate an actively engaged audience.

Our Ongoing Journey

Hitting 20,000+ followers on our LinkedIn is not just a number - it’s a symbol of trust, engagement and our commitment to providing value and expertise to help communicators tell more powerful stories.

We’re excited about the journey ahead and the opportunity to continue empowering PR and IR professionals to excel in their fields!

As we celebrate this milestone, we’re getting ready to conquer new horizons. Our goal is to continue growing our community and offer even more value. We’re exploring new ways to engage our audience by experimenting across platforms and adapting to emerging social trends.

Thank you for being part of our community, and we look forward to achieving even greater milestones together!

Want to stay updated on our latest news, announcements and industry insights? Follow Notified on LinkedIn, X (formerly Twitter) and Facebook!

Emily Newman

Emily serves as an integral member of the Notified communications team and leads our dynamic social media strategy. With a passion for connecting brands to their global audience, she turns communication into connection.

Topics: Social Media