Make sure your IT team has your email authentication (SPF, DKIM, DMARC) set up correctly for your company’s email domain.
Great news for Notified customers! This is already in place for all email distributions sent via GlobeNewswire. You can use our default email send address OR a custom email send address using the mandatory validation steps.
2. Easy Unsubscribe
A one-click unsubscribe option is now required and helps ensure your email lists only include contacts who are interested in your content. This also encourages those receiving unwanted emails to unsubscribe, instead of blocking them or reporting them as spam.
3. Sending Wanted Email
Both Google and Yahoo are implementing a spam rate threshold for senders, providing a guideline to ensure that recipients receive fewer unwanted messages.
PR and corporate communications teams that currently follow email best practices - including providing options to unsubscribe - should not have many changes to implement to comply with these new requirements.
However, it’s crucial for PR pros to understand how the medium of email is evolving to maintain competitive edge and compliance.
Consider these changes an evolution, ensuring the continued success of your email pitches and campaigns. Together, we'll maintain a secure, user-friendly and spam-free environment for all communications.
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