How ESO Used GlobeNewswire by Notified To Achieve Its PR Goals

“Notified offers more robust analytics than other offerings and provides us with the ability to have more targeted reach.”

Kaitlyn Karmout

Corporate Communications Manager at ESO

When ESO, the largest software and data solutions provider for EMS agencies and fire departments, wanted to grow its global brand presence, they knew they needed a trusted partner to help reach key audiences. 

Goals

ESO’s primary goal was to expand the reach of its communications and build brand awareness in new regions.

Their secondary goal was to strengthen reputation in the United States and support several upcoming product launches with effective public relations campaigns. 

Choosing the Right Partner

To exceed global and local goals, Karmout searched for a press release distribution partner that could improve their analytics and targeting. That’s where GlobeNewswire by Notified came in.  

At the beginning of the evaluation process, she recognized that Notified’s analytics were a cut above. 

GlobeNewswire’s dashboard was a game-changer for Karmout and the ESO team, providing real-time insights into reach, engagement and visibility. This helped her quickly measure the effectiveness of every press release at a glance. 

“The dashboard is intuitive and easy to use, so I can quickly see if I’m reaching the right people with a release and creating the desired impact with them,” she said. 

GlobeNewswire’s international circuits also provided the distribution options ESO needed. 

I love that Notified differentiates the trades and provides helpful information about regions where we are seeking to expand our reach.

Kaitlyn Karmout

Corporate Communications Manager at ESO

Key Results

By using GlobeNewswire’s press release distribution, ESO was able to achieve impressive results: 

• Expanded global reach - ESO was able to connect with key audiences in new regions thanks to precise targeting capabilities. 

• Enhanced data-driven insights – Newswire Analytics allowed ESO to assess communications impact in new markets and refine their PR strategies through valuable audience insights. 

• Responsive support - Karmout also highlighted the fantastic editorial and customer support from Notified: “The editorial team is fantastic, and its customer support team is super responsive.” 

After this success, ESO plans to add a Media Contacts Database to bolster its brand storytelling further. 
 
With Notified's support, ESO successfully expanded its global reach, strengthened brand awareness and positioned itself as an industry thought leader. Through targeted press release distribution and detailed analytics, ESO can now share key stories, from public health trends to new product launches, with a broader audience. 

We needed to build our overall brand in regions where our newly acquired organization operates. That required precision targeting in places where ESO is not well known.

Kaitlyn Karmout

Corporate Communications Manager at ESO

Learn Why GlobeNewswire Is the #1 Press Release Provider on G2

For over 30 years, GlobeNewswire has been the leader in press release distribution and regulatory filing, offering global reach paired with a team of trusted experts. 

Key benefits include: 

• Get world-class support from our 24/7 team. They go the extra mile proofreading, carefully checking press releases to fix any potential errors before they cause harm.
  

• Reach 158 countries and translate communications into more than 35 local languages to connect with a diverse audience of journalists, media outlets, analysts and consumers.
  

• Enhance your reporting with upgraded analytics to give you clearer, more detailed insights into the performance of press releases and ROI.
  

Contact us today to learn more!