“We have to stay up to date on the conversation about financial services and what’s going on out there [in the media]. We have to make sure what’s being said is accurate and what’s being conveyed is proper.”
Beyond Finance, established in 2010, is a premier debt consolidation service in the United States. With several partners in psychology, financial literacy and credit counseling, they have helped over 300,000 people move beyond debt and transform their lives.
In addition to their financial solutions, they offer resources, tools and customer service to ensure clients have the skills and confidence to enjoy financial wellness.
While navigating an industry with misconceptions and misinformation, Beyond Finance has to stay ahead of emerging media trends, track brand mentions and monitor competitor activities.
This vigilance extends to government relations, where the ability to pre-emptively address discussions with lobbyists and government officials is crucial. Given their high volume of internal and external communications, the Beyond Finance team needed actionable media monitoring insights.
This includes trends in consumer sentiment and industry discussions to empower their brand storytelling, manage industry misinformation and anticipate legislative changes affecting the debt consolidation sector.
Notified’s Insights & Analytics Services include comprehensive Executive Media Briefs, featuring valuable media coverage that’s ready for analysis and informed decision-making. Customized and curated, Beyond Finance receives Executive Media Briefs that cover brand media mentions, competitor activities, industry insights and public policy news.
Goals:
Amplify brand storytelling
Enhance brand reputation management
Evolve corporate newsroom strategy
Notified’s Insights & Analytics team saves Beyond Finance approximately 45 hours each month by processing over 3,000 articles to identify the ~200 most relevant.
With distribution to nearly 300 internal stakeholders across communications, marketing and legal departments as well as lobbyists, executives and directors, the Executive Media Briefs from Notified provide a holistic view that not only propels Beyond Finance ahead of industry trends but significantly eases the team’s workload.
Beyond Finance works closely with the Notified team to fine-tune their keyword search. The detailed Boolean string helps identify relevant stories and ensures Beyond Finance’s newsroom strategy is aligned with media discussions.
Executive Media Briefs offer more than just monitoring; they equip the team with the necessary tools to analyze media insights, enabling Beyond Finance to understand their brand storytelling, proactively correct misconceptions and shape their message to resonate with target audiences.
Results:
3,000+ articles analyzed each month
1,000+ Executive Media Brief recipients across Beyond Finance's communications, marketing and legal departments
Want custom reports and media briefs delivered directly to your inbox?
Our team of expert researchers can prepare a news brief containing headlines and summaries from your industry. Let Notified provide you with a fast, accurate way to monitor media coverage, stay on top of industry trends and stay up to date on your competitors.
Contact us today to learn more.