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by Adam Christensen on Jun 4, 2025 2:56:24 PM
For years, Mary Meeker’s State of the Internet reports have been must-reads for me and anyone navigating the digital landscape. So when her latest deep dive into the state of AI dropped, I was thrilled.
It wasn’t just another headline - it's the best aggregation of AI trend data out there.
Packed with powerful data and sharp insights, the report delivers a clear signal: AI isn’t just reshaping tech - it’s redefining how public relations, investor relations, and marketing professionals connect, communicate, and compete.
Here's what stood out - and why it matters for every communicator looking to stay ahead.
How AI Became the First Destination for News Discovery
According to Meeker’s report, ChatGPT is already handling an estimated 365 billion searches annually - more than five times faster growth than Google achieved in its early days. Combine that with the rollout of Google’s AI Overviews, which now dominate the top of search results, and it’s easy to see why traditional news discovery pathways are dissolving.
Your audience, including potential buyers, is not clicking through; they're consuming AI-generated answers. This means an original press release (such as GlobeNewswire releases), earnings summary or media feature may be surfaced as the source of truth. LLMs are ingesting that content, interpreting it, and surfacing synthesized narratives directly within AI-powered interfaces.
For communications teams, that changes everything.
Why Structured, Verified Content Is Essential for AI Visibility
AI doesn’t just read headlines - it digests structured data. It prefers clean formats, verified sources, and semantic clarity.
That’s why IR and PR teams must prioritize creating AI-optimized communications – content that answers the questions your audience will be asking.
This includes:
- Clear earnings commentary
- Well-structured press releases
- Verified quotes
- Consistent messaging across formats
Every inconsistency or ambiguity creates a gap - one that generative models might fill inaccurately.
In investor relations, this matters even more. AI-driven investment tools already combine SEC filings, earnings transcripts and news coverage into single dashboards.
What the market sees is no longer a collection of discrete materials - it’s one story. And if we’re not shaping that story intentionally, someone - or something - else will.
IR and PR Collaboration: What It Means for Strategic Communications
This isn't theoretical. As Meeker notes, the separation between "media" and "investor" content has collapsed in the AI age. These streams are being parsed together by machines and by markets. PR and IR teams can no longer operate in silos.
We’re seeing this firsthand at Notified, and I even spoke about it at this week’s NIRI Annual Conference in Boston. Clients across industries - from pre-IPO startups to public multinationals - are rethinking how they tell their stories.
They’re asking:
- How do we ensure our financial narrative, media narrative, and AI footprint all align?
- How do we deal with a landscape where our audience includes both humans and algorithms?
- How do we maintain control?
The answer: unified, AI-aware storytelling. That means IR and PR teams collaborating to ensure consistent messages across owned channels and through vehicles such as press release distribution, ensuring that risks are mitigated, your stock price is protected, and misinformation is kept out of AI algorithms.
Empowering Communicators to Succeed in the Age of AI
At Notified, we are uniquely positioned to meet this moment. As the only platform purpose-built for both PR and IR professionals, we offer integrated tools to create, distribute and analyze every element of the corporate narrative.
From press releases via GlobeNewswire to earnings events, from media monitoring to investor websites - our solutions are designed to ensure your story is consistent, verified, and built for how people (and machines) consume information today. And we are seeing the positive results with our clients.
In an AI-shaped media landscape, it’s the organizations that embrace this shift - strategically, structurally, and technologically - that will come out ahead.
Leading Through Change: Why Adapting to AI Is a Strategic Advantage
AI is accelerating the pace of change. It’s rewriting the rules of content distribution and erasing boundaries between stakeholders.
But with change comes opportunity.
If you’re a communications leader, now is the time to break down silos, rethink your message architecture, and prepare your content for AI-driven discovery. Because in this new world, clarity isn't just a competitive advantage - it’s a business imperative.
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About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
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