[Free Webinar] The PR Toolkit: Setting Up for 2025

Remember a world without AI? The pace of innovation is happening at a breathtaking speed, and public relations pros have tried to quickly adapt budgets, skills and tools to contend with all the rapid-fire changes.

• We mastered Google search and its vagaries - but today, 67% of people would rather use ChatGPT instead. 
  
  
• We finally got a hold on the media landscape - but today, almost half of U.S. adults get their news from Facebook and YouTube.
   
• 70% of PR pros identify fake news and deepfakes as serious challenges - but most are investing less than 10% of their resources to combat these issues.

Amid this upheaval, communicators are expected to know it all, measure like a marketer and do it with infinite demands and finite resources. 

But don’t throw in the towel just yet! While we don’t yet have our own personal robot assistant to help with the heavy lifting, there are tools that can support our work. We can be more efficient and preserve our sanity with a tech stack that works for us, not against us. 

So grab your tool bag and join me, James Walker of Weber Shandwick and Kelly Byrd Marín of Notified on Thursday, November 7, 2024 at 2pm ET for an important discussion about how to future proof your PR strategies for the coming year!