Emoji 101: A Short Guide for Communicators

Since entering the mainstream in the 2010s, emojis have taken off in popularity.

It’s been reported that 92% of the world’s online population uses emojis. Half of all comments on Instagram include an emoji and over 900 million emojis are sent every day without text on Facebook Messenger.

While emojis may not be appropriate for every situation (for example: in public relations, perhaps best to avoid them when addressing an organizational issue or crisis), they can add value to your communications when used appropriately.

Feeling 😰? Check out our beginner’s guide to emojis!

👉 Who Can Use Emojis?

First, think about your organization, corporation or brand. Ask yourself, “What is our voice?”

Are you friendly, personable, humorous and lighthearted? Emojis may be for you!

Are you serious, authoritative, mature and intellectual? Emojis might not be the move.

Some institutions just don’t have the ethos to use emojis – and that’s ok. But, given their popularity and mainstream appeal, it may be worth experimenting with these popular pictographs, even if you’re a more conservative communicator.

👉 What Are the Benefits of Using Emojis in My Communications?

As communicators, we rely heavily on the written word - think of all the emails, memos and press releases you create and send. That being said, the written word does have its limitations.

That’s where emojis come in! Emojis can often stand in for the types of nonverbal cues that come naturally when speaking about a topic but less so when writing - such as facial expressions, tone of voice, gestures and even posture.

Are you playful? Funny? Empathetic? The perfectly placed emoji can help you express the optimal tone.

Tone can be especially challenging to capture when writing for a global audience. Emojis have proven to be especially valuable when communicating across languages and cultures. One survey found that 89% of global emoji users agree that emojis make it easier for them to communicate across language barriers.

So, next time you’re hoping to connect with people around the 🌍, consider including emojis to ensure your communications truly resonate! ✨

👉 Where Can I Include Emojis in My Communications?

At Notified, we frequently utilize emojis in our social media posts, marketing emails and internal communications. Using an emoji is an easy way to punch-up an otherwise bland subject line or emphasize a key point.

Another unexpected place where you can incorporate emojis: your next webinar or digital event!

Our Studio webcasting platform offers attendees the opportunity to actively participate in a broadcast by responding in real time with an emoji. Much like the chat feature, the emoji feature allows attendees to interact with the content they’re viewing.

While the chat function is great for asking questions and interacting with other attendees, the emoji feature enables attendees to react quicker, show a real reaction and visualize how others are reacting - better simulating the energy found at an in-person event.

With emojis (be it a clap, heart, smile, thumbs-up or laugh), we’re able to simulate the nonverbal cues you pick up on while sitting in the audience experiencing a physical presentation.

Emoji usage also provides invaluable data for event planners. It’s easy to understand what content is resonating with audiences when you see a smattering of 👍s or ❤️s in the broadcast!

Thanks for checking out our beginner’s guide to emojis – and best of luck incorporating them into your future communications!

Learn More About the Studio Webcasting Platform 

Want to learn more about how Notified can help you deliver engaging online events that make your audience go 👏👏👏?

Visit our website and check out how Studio can help transform your next webcast into an interactive experience.