Case Study: Preqin

“GlobeNewswire by Notified ticks all the boxes – usability, quality, assurance and our news going to the targeted publications we wanted. The Notified team makes our job easier and ensures it’s one less thing we need to worry about!”

Mimi Celeste Taylor

AVP, Media Relations & Brand at Preqin

Preqin empowers the financial community to make better decisions, providing data and insights that increase transparency and access across the global alternatives market.

Use Case

Effective press release distribution is essential for companies looking to boost brand awareness, engage target audiences and generate media coverage.

A main objective of Preqin’s public relations strategy is to provide reports from their Research Insights team as well as corporate news, product news and region-specific content to media outlets and journalists, while strengthening relationships with its brand.

To effectively share stories, build trust and garner media attention, Preqin employed a strategic approach by setting clear goals and utilizing the leading newswire technology: GlobeNewswire by Notified.

Goals:

• Increase communications reach

• Improve brand awareness

• Generate earned coverage

How Did Notified Help Preqin Achieve Its PR Goals?

Over the past two years, Preqin has partnered with Notified to maximize the visibility of their brand and distribute high-impact content to global journalists and media outlets.

Preqin collaborated with Notified to build extensive media lists utilizing GlobeNewswire’s targeted, global circuits. Leveraging this distribution strategy, Preqin maximized brand exposure and successfully delivered press releases to key media outlets, journalists and online platforms - ensuring broad coverage and visibility with relevant audiences.

Along with its newswire capabilities, Preqin utilized Notified’s full-service editorial support and translation services to prepare and distribute news stories, with the Notified team of experts answering any questions Preqin had throughout the process.

And for certain markets, content in local languages was essential to generating media coverage and engagement.

Finally, when it came to the GlobeNewswire user experience, Preqin benefitted from the easy-to-use interface to send press releases with ease – giving Preqin more control over their storytelling in an effective and timely manner.

Results:

• 117 million - Total press release audience reach (2023)

• 34,238 - Total press release views (2023)

Why Choose GlobeNewswire by Notified?

When you distribute press releases through GlobeNewswire, you’re choosing the leading newswire service. 

Here’s why: 

• Your stories can reach 158 countries and be translated into more than 35 local languages to connect with a diverse audience of journalists, media outlets, analysts, consumers and more. 
  
  
• With GlobeNewswire, your press releases generate quality backlinks from high-authority websites, boosting your site's domain authority and search engine rankings.
  
  
• You can include images and videos (Media Snippets) in your press releases, which increases engagement and social media sharing. 
  
  
• Your news is supported by our 24/7/365 team of global experts.
  
  

Contact us today and experience the difference.