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by Pete Kidd on Jun 8, 2023 6:00:42 PM
In the world of public relations, PR pros are required to handle a wide range of tasks that range from managing media relations to writing and editing press materials.
But due to the pressure of time constraints and tight deadlines, it’s essential to establish efficient workflows to enhance productivity and overall performance.
One of the main responsibilities of PR pros is to distribute press releases, which can be a time-consuming process due to the number of stakeholders involved and the review cycles required.
Press releases have numerous benefits and, if delivered the right way, can help you reach a wider audience and increase your chances of getting your message in front of the right people.
Read on to learn five ways a newswire service can help streamline and improve your PR strategy.
1. Extend Your Reach to a Larger Audience
One of the biggest benefits of using a newswire for your PR strategy is the increased reach it provides.
By distributing your press release through a newswire platform, you can reach a much wider audience than you would be able to on your own. This is because newswire platforms have relationships with a variety of media outlets, including:
- Newspapers
- Magazines
- Online publications
- Broadcast news
- Radio
- Podcasts
By using a newswire platform, you can get your press release in front of these outlets and increase the chances of getting coverage.
2. Increase Your Credibility
Another benefit of using a newswire for your PR strategy is the increased credibility it provides.
When you distribute your press release through a newswire platform, it’s viewed as more credible than if you were to distribute it on your own. This is because newswire platforms have a reputation for delivering accurate and timely news, and media outlets trust them as a source of credible information.
By using a newswire platform, you can leverage this credibility to increase the chances of getting your press release picked up by media outlets.
3. Boost Visibility and Engagement
Newswires have evolved a great amount, and with the right newswire, you have the ability to boost visibility and engagement with embedded Media Snippets.
A Media Snippet can help tell a more complete brand story and increase engagement with journalists, investors and customers.
You can embed a variety of interactive carousels directly into your press release, including:
- Infographics
- PDFs
- Audio and video elements
- Live streaming events
By distributing your press release through a newswire, you can go beyond text by adding multimedia that drives engagement and visual interest to your news that you wouldn’t be able to leverage from one off emails to journalists and media outlets.
4. Manage Your PR Tools From One Location
Newswires can also streamline your press release distribution by providing a central platform for distribution.
Instead of having to manually send your press release to each media outlet individually, you can use a newswire within a PR platform to distribute your press release to multiple outlets at once. This saves you time and ensures that your message is delivered to the right people in a timely manner.
5. Analyze and Measure the Impact of Your Releases
In addition, newswires can provide analytics and reporting on your press release distribution. This allows you to track the success of your press release and adjust your PR strategy as needed.
Newswire Analytics from Notified deliver meaningful metrics in a user-friendly format, using widgets and live dashboards instead of static reports. Your report is available immediately after your release is published and is easy to share with whomever you choose.
Instantly connect to the data you need to help measure the performance of your distributed releases, including:
- Number of views
- Social media shares
- Multimedia engagement
- Link clickthroughs
By using a newswire platform, you can get insights into who is reading your press release, where it is being picked up and how it is performing overall.
Share Your News and Drive Awareness With GlobeNewswire Press Release Distribution
If you're not currently using a newswire platform in your PR strategy, now is the time to consider it! By incorporating newswires into your PR strategy, you can save time, increase reach and improve the overall effectiveness of your PR efforts.
GlobeNewswire distributes press releases and multimedia content on behalf of thousands of customers every year, including growing businesses, agencies, non-profits and many of the world’s largest public companies. We have options to fit your specific needs and budget and editorial services that are second to none.
Schedule a demo to learn more.