Press releases remain a fundamental tool for public relations success. And writing a press release that grabs a reader's attention and drives engagement is an art form.
With so much on the plates of PR pros, we know it can be difficult to start from scratch with a blank document. And that’s why we’re here to help.
In this article, we'll highlight four press release examples from the GlobeNewswire newsroom that you can use for inspiration. We’ll also share free press release templates you can download to help get started.
Keep reading to learn more!
Press Release Examples: What's the Proper Format?
A properly formatted press release tells a story that's clear, easy to understand and quickly captures attention.
A solid press release consists of these key elements:
- Compelling Headline – Use a clear headline that grabs attention and conveys the main message.
- Inverted Pyramid Style – Start your press release by stating the newsworthy who, what, where, when and why. Then, share quotes (to provide a human touch), backstories and other details in order of importance - from most to least. This way, readers can understand what's happening quickly. If they want to know more, they can keep reading.
- Bullet Points – Use bullet points to organize information. It makes your content easier to read and understand.
- Multimedia – When possible, add images, infographics, charts or videos (such as Media Snippets) to make your stories more engaging, more accessible and easier to understand - especially for those who quickly skim through information.
- Stats/Trends – Use precise numbers, facts and figures to add trustworthiness and clarity.
- Boilerplate – Include a brief section about the company or individual issuing the release.
- Contact Information – Make sure to provide clear and full contact details for journalists looking for more information.
4 Press Release Examples to Inspire Your Storytelling!
Taking examples from the GlobeNewswire newsroom, let’s look at effective press releases that promote an event, launch a new product, share a company development and highlight an award win – all while spotlighting what makes each one work!
Press Release Examples: How To Promote an Event
This Zefiro Methane Corp. press release is a great example of how to effectively announce an event for several reasons:
- Clear Headline: The headline clearly says they're organizing a COP28 event focusing on discussing climate change and reducing methane emissions. The headline gives us the important details right away - who's doing it and what it's about.
- Why It’s Newsworthy: The release emphasizes how timely and important the event is, happening during COP28, and highlights the chance to influence global rules on limiting methane production which makes it newsworthy.
- Inverted Pyramid: The press release puts the key facts upfront, like the date, time and location. It covers the who, what, when, where and why of the event, making it easy to read.
- Multimedia: The addition of an image humanizes the story.
- Quotes and Boilerplate: Quotes from the CEO and the boilerplate give additional information and add more value to the announcement.
Press Release Examples: Launching a New Product
This Syntec Optics product launch is an effective press release for several reasons:
- Clear Headline: The simple headline conveys the message clearly.
- Proves Experience: By mentioning Syntec's 20+ years in making precise optics for defense and medical use, it shows they are experts in their industry, adding trust.
- Highlights Advantages: Gives specific details on why the microlens arrays are advanced, mentioning benefits such as reliability and precision.
- Easy to Read: The use of quotes, sections and clear background details makes it easy to understand why this launch is important for the company and within the industry.
Press Release Examples: Sharing a Company Development
This award-winning marketing agency hired a new CEO and announced it through this press release.
The release is effective for several reasons:
- Clear Headline: It starts with a headline that tells you who the new CEO is and highlights the firm as an award-winning one, adding extra value to the company.
- Inverted Pyramid: Includes information about the CEO's previous role, skills and the company's history, making it easier for readers to understand the changes while focusing on the company's continued growth.
- Quotes: Includes quotes from other members in leadership, making it clear that this change is a positive move for the agency.
- Multimedia: Including an image of the new CEO humanizes the story.
Press Release Examples: Highlighting an Award Win
This release by Parsons is a great example because it showcases their 2023 National Design-Build Merit Award.
The press release is exemplary for several reasons:
- Clear Headline: The headline immediately states the award Parsons won (2023 National Design-Build Merit Award) elevating their brand reputation.
- Accurate Numbers: Additional specifics like finishing the project nine months early is a noteworthy accomplishment that underscores their excellence, making it clear why Parsons earned this recognition.
- Quote: The opening quote from Parsons’ president says their work has set a new standard in Texas for design-build projects, showing how competitive and significant it is to be recognized.
- Details the Winning Project: The release gives a quick overview of the project (24-mile highway expansion) that won them the award.
- Explains Why It’s Newsworthy: The release breaks down the details in a way that's easy to understand, making it clear why Parsons winning this award is a big deal.
Free Press Release Templates
Feeling inspired? If you need more guidance, download our free press release templates below!
Key Takeaways: Press Release Examples
Whether announcing a special event, product launch, leadership change, award win, or other significant milestone, some universal best practices apply for crafting a high-impact release:
- Lead with a specific, brief headline that conveys key details.
- Elaborate on the “who, what, where, when, why” in the opening paragraphs.
- Use quotes to provide third-party validation and strategic messaging.
- Include multimedia, such as images, if appropriate.
- Structure information clearly with scannable subheadings and bullet points.
Hopefully, these real-world examples and free press release templates inspire you to make your future stories shine.
Thanks for reading!
Share Your Stories Using GlobeNewswire by Notified
With press releases distributed by GlobeNewswire reaching 158 countries in 35 languages, you can target your news to relevant journalists and media outlets based on geography, industry and media type using over 1,000 newslines!
Some of GlobeNewswire’s top features include:
- Media Snippets - Embed interactive elements directly into your press release, boosting engagement.
- Newswire Analytics - Analyze and measure the impact of your releases and get real-time data on views, social media shares, multimedia engagement and link click-throughs.
- AI Press Release Generator – Quickly and securely create a first draft of your next press release.
If you're looking to boost brand visibility and engage your target audience, contact us today!