Notified Blog

2024 Recap: Elevate Your PR and IR Game with Our Must-Watch Webinars

Written by The Notified Team | Dec 18, 2024 8:59:52 PM

This year, we hosted a series of webinars packed with practical tips, real-world insights and expert advice. Whether you work in public relations or investor relations, we’ve got you covered.

Missed a session? Or just want to rewatch your favorite one? No worries. Here’s a recap of some of our top webinars with links to view!

 

The PR Toolkit: Setting Up for 2025 

In this session, our panel of PR agency leaders shared practical tips to gear up for the year ahead. 

From using AI to boost creativity and save time (while keeping the human touch) to crafting personalized pitches that stand out to journalists, they covered it all. 

 

Finding Truth: PR Fact-Checking for Media Success 

In this webinar, Colleen Hale-Hodgson from the Canadian Press and Emily Greifeld from The Pollack Group highlighted the growing importance of fact-checking. 

The panel highlighted why it’s so important for PR pros to share accurate, transparent information, stay ahead of misinformation and act quickly during a crisis. They also discussed how AI can help spark ideas - but needs to be used carefully to avoid spreading inaccuracies.  

 

The Offensive Strategy: How To Host a Best-in-Class Investor Day 

We teamed up with Corbin Advisors to explore best practices for hosting impactful investor days. 

Our experts shared tips on the importance of clear messaging and strategic preparation to boost investor confidence and stock value. Key takeaways included getting management on the same page, sharing detailed financial updates and offering both in-person and virtual options. 

 

How To Apply the PESO Model© to News Releases 

Gini Dietrich discussed how the PESO Model (Paid, Earned, Shared, and Owned media) is changing news release strategies.  

Our panel also highlighted the importance of connecting PR efforts to business outputs, like ROI and customer acquisition, and how integrating data from various channels gives a complete view of performance. 


Building Trust and Gaining Influence: Skills To Be Successful 

In this special webinar with PRWeek, we highlighted data from our survey of 150+ in-house and agency pros.  

The biggest takeaway? PR teams need to stay sharp and adapt to the evolution of influence. 

 

Do's and Don'ts: How To Pitch Your Press Release to Journalists 

PR expert Michelle Garrett shared great tips for writing and pitching press releases, with best practices you can carry into 2025! 

Before getting started, Garrett suggested asking key questions, like why you're writing the release and who you're trying to reach. She also stressed the importance of doing your research, using the inverted pyramid style and proofreading carefully.  

 

How To Create IR Comms That Are Tailored, Targeted and Trustworthy 

We collaborated with IR Magazine to share insights on how IR pros can improve communication with different stakeholders, including institutional and retail investors, employees and global audiences.  

Our panel emphasized the importance of technology, especially AI, in streamlining IR processes and personalizing communications. 

 

A Year of Valuable Insights for Corporate Storytellers

At Notified, our vision is to inform a better world. We believe that powerful narratives, built on accurate information, can create positive change.  

By providing the latest best practices and insights, we can help you, the corporate storyteller, tackle today’s most pressing communications challenges to better amplify messages, engage audiences and enhance shareholder confidence. 

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