Notified Blog

10 Popular Journalists Reporting on Consumer and Retail Brands

[Listen] 10 Popular Journalists Covering Consumer & Retail Brands
6:10


We’re highlighting must-know journalists from major outlets with high readership and online visibility.

These reporters regularly cover the latest news, trends and industry insights – and are all found within our media contacts database. 

Let’s dive in!

Notified - 10 Popular Journalists Reporting on Consumer and Retail Brands

 

10 Popular Journalists Covering Consumer and Retail News

Suzanne KapnerThe Wall Street Journal (New York, New York) 

Suzanne is a reporter at The Wall Street Journal, where she covers the retail beat, reporting on some of the biggest names in the industry, including Macy’s, JCPenney, Neiman Marcus, Michael Kors, and Ralph Lauren. From department stores and mall retailers like Gap and Abercrombie & Fitch to broader trends reshaping the sector, Kapner’s reporting dives deep into the evolving retail landscape. 

Her stories often explore the intersection of technology and shopping, shedding light on how innovation is transforming consumer behavior, store operations, and the future of retail. 

Contact: LinkedIn, X (5k followers) 

 
Helen ReidReuters (London, UK) 

Helen is a European retail correspondent at Reuters, covering the region’s retail sector through a global lens. She focuses on major players like Adidas, H&M, Ikea, and Inditex, analyzing everything from corporate strategies and shifting consumer trends to regulatory developments impacting the industry. Reid also keeps a close eye on Europe’s leading supermarket groups, including Ahold Delhaize, Carrefour, and Casino.  

With a special interest in sustainability, she frequently examines how investors are driving change and pushing companies toward more environmentally responsible practices.  

Contact: LinkedIn, X (3k followers) 

 
Nathaniel MeyersohnCNN Business (New York, New York) 

Nathaniel is a consumer reporter at CNN Business, where he covers shopping, consumer trends and major retailers, including Walmart, Amazon, Target, and Costco.  

He focuses on key issues shaping the retail sector, including industry changes and the challenges impacting retail and grocery workers. 

Contact: LinkedIn, X (14k followers) 

Susan Krashinsky Robertson The Globe and Mail (Toronto, Canada) 

Susan is a retail reporter and business reporter at The Globe and Mail, covering the retail sector in Canada.  

Her reporting explores key developments in Canadian retail, including corporate strategies, shifting consumer trends, and the challenges facing major brands in an evolving marketplace. 

Contact: LinkedIn, X (8k followers) 
 

Madeline StoneBusiness Insider (New York City, US)  

Madeline is a correspondent at Business Insider, where she covers e-commerce giants like Shopify, Amazon, Temu, and Shein.  

Her reporting also explores emerging e-commerce startups and the dynamics of online seller communities, offering insights into the fast-changing world of digital retail. 

Contact: LinkedIn, X (3k followers) 

Get coverage faster. 
Learn more about AI-powered
Personalized Pitch.
 


Tonya GarciaBloomberg (New York, New York) 

Tonya is a global business editor at Bloomberg, where she oversees stories across industries, including consumer, health, and workplace trends.  

Her recent articles include reporting on major companies such as Starbucks, Macy’s, Bath & Body Works, and Hershey, as well as broader trends impacting consumer spending and corporate restructuring.  

Contact: LinkedIn, X (5k followers) 
 

Dan BerthiaumeChain Store Age (San Francisco, CA) 

Dan is the senior editor of technology at Chain Store Age and a recognized expert in retail technology, with over 25 years of experience covering the evolving tech landscape.  

His award-winning “Retail Insights” column, honored by the Eddie & Ozzie Awards, reflects his deep impact on retail journalism. From Walmart’s AI innovations and Amazon Fresh store updates to Instacart’s personalized shopping features, Berthiaume’s reporting keeps readers ahead of the latest trends shaping the retail industry. 

Contact: LinkedIn, X (3k followers) 

 
Kaarin MooreRetail Dive (Washington, DC) 

Kaarin Moore is a senior editor at Retail Dive, where she covers breaking news and industry trends shaping the retail landscape. From strategic leadership changes to store redesigns, partnerships, and AI innovations, her reporting provides key insights into the dynamic retail sector. 

In addition to her editorial work, Moore co-hosts Pop Fashion, a popular podcast that focuses on fashion, retail, and cultural trends.  

Contact: LinkedIn, X (5k followers) 

 
Brooke DiPalmaYahoo Finance (New York, New York) 

Brooke is a senior reporter at Yahoo Finance, where she delivers sharp analysis and timely coverage on key topics shaping the retail, fast food, consumer packaged goods (CPG), and broader consumer behavior landscape.  

DiPalma covers everything from shifting shopping trends and rising tariff impacts to fluctuating food prices, with recent stories examining stocks like Costco, Best Buy, Dollar General, and McDonald’s. 

Contact: LinkedIn, X (2k followers) 

 
Sonja WindBloomberg (Frankfurt, Germany) 

Sonja is a consumer and healthcare reporter at Bloomberg, specializing in coverage of healthcare and consumer companies in Germany. With a sharp eye for market trends and corporate developments, Wind’s reporting spans topics from pharmaceutical breakthroughs to retail performance, offering insights into key industries shaping Europe’s economy. 
 
She also covers corporate earnings and consumer behavior, with stories on companies like Hugo Boss and Nestlé. 

Contact: LinkedIn, X (190+ followers) 

 

Unlock More Coverage and Greater Reach

We’ve highlighted just 10 popular journalists, but our media database contains over 2,000 reporters covering consumer and retail worldwide - along with hundreds of thousands more across industries such as healthcare, finance and biotech. All easily found with our smart search technology.

And when you pair our database with connected GlobeNewswire press release distribution, you quickly get your news in front of the right audiences with just one login.  

➡️ Learn more about our PR platform today. 

 




About Notified

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Notified is an affiliate of Equiniti Group Limited (EQ) 

 

10 Popular Journalists Reporting on Consumer and Retail Brands
Notified - 10 Popular Journalists Reporting on Consumer and Retail Brands

10 Popular Journalists Reporting on Consumer and Retail Brands

Jul 8, 2025 6:51:27 PM 4 min read
How Ingram Micro Increased Employee Engagement and Enhanced Internal Comms
Notified - Ingram Micro Case Study

How Ingram Micro Increased Employee Engagement and Enhanced Internal Comms

Jul 3, 2025 7:40:12 PM 3 min read
4 Key UK Journalists Covering International Trade
Notified - 4 Key UK Journalists Covering International Trade

4 Key UK Journalists Covering International Trade

Jul 1, 2025 9:17:22 PM 3 min read

 

Subscribe by email