10 Popular Journalists Reporting on Consumer and Retail Brands

We’re highlighting must-know journalists from major outlets with high readership and online visibility.

These reporters regularly cover the latest news, trends and industry insights – and are all found within our media contacts database. 

Let’s dive in!

10 Popular Journalists Covering Consumer and Retail News

Suzanne Kapner – The Wall Street Journal (New York, New York) 

Suzanne is a reporter at The Wall Street Journal, where she covers the retail beat, reporting on some of the biggest names in the industry, including Macy’s, JCPenney, Neiman Marcus, Michael Kors, and Ralph Lauren. From department stores and mall retailers like Gap and Abercrombie & Fitch to broader trends reshaping the sector, Kapner’s reporting dives deep into the evolving retail landscape. 

Her stories often explore the intersection of technology and shopping, shedding light on how innovation is transforming consumer behavior, store operations, and the future of retail. 

Contact: LinkedIn, X (5k followers) 

 
Helen Reid – Reuters (London, UK) 

Helen is a European retail correspondent at Reuters, covering the region’s retail sector through a global lens. She focuses on major players like Adidas, H&M, Ikea, and Inditex, analyzing everything from corporate strategies and shifting consumer trends to regulatory developments impacting the industry. Reid also keeps a close eye on Europe’s leading supermarket groups, including Ahold Delhaize, Carrefour, and Casino.  

With a special interest in sustainability, she frequently examines how investors are driving change and pushing companies toward more environmentally responsible practices.  

Contact: LinkedIn, X (3k followers) 

 
Nathaniel Meyersohn – CNN Business (New York, New York) 

Nathaniel is a consumer reporter at CNN Business, where he covers shopping, consumer trends and major retailers, including Walmart, Amazon, Target, and Costco.  

He focuses on key issues shaping the retail sector, including industry changes and the challenges impacting retail and grocery workers. 

Contact: LinkedIn, X (14k followers) 

Susan Krashinsky Robertson – The Globe and Mail (Toronto, Canada) 

Susan is a retail reporter and business reporter at The Globe and Mail, covering the retail sector in Canada.  

Her reporting explores key developments in Canadian retail, including corporate strategies, shifting consumer trends, and the challenges facing major brands in an evolving marketplace. 

Contact: LinkedIn, X (8k followers) 
 

Madeline Stone – Business Insider (New York City, US)  

Madeline is a correspondent at Business Insider, where she covers e-commerce giants like Shopify, Amazon, Temu, and Shein.  

Her reporting also explores emerging e-commerce startups and the dynamics of online seller communities, offering insights into the fast-changing world of digital retail. 

Contact: LinkedIn, X (3k followers) 

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Tonya Garcia – Bloomberg (New York, New York) 

Tonya is a global business editor at Bloomberg, where she oversees stories across industries, including consumer, health, and workplace trends.  

Her recent articles include reporting on major companies such as Starbucks, Macy’s, Bath & Body Works, and Hershey, as well as broader trends impacting consumer spending and corporate restructuring.  

Contact: LinkedIn, X (5k followers) 
 

Dan Berthiaume – Chain Store Age (San Francisco, CA) 

Dan is the senior editor of technology at Chain Store Age and a recognized expert in retail technology, with over 25 years of experience covering the evolving tech landscape.  

His award-winning “Retail Insights” column, honored by the Eddie & Ozzie Awards, reflects his deep impact on retail journalism. From Walmart’s AI innovations and Amazon Fresh store updates to Instacart’s personalized shopping features, Berthiaume’s reporting keeps readers ahead of the latest trends shaping the retail industry. 

Contact: LinkedIn, X (3k followers) 

 
Kaarin Moore – Retail Dive (Washington, DC) 

Kaarin Moore is a senior editor at Retail Dive, where she covers breaking news and industry trends shaping the retail landscape. From strategic leadership changes to store redesigns, partnerships, and AI innovations, her reporting provides key insights into the dynamic retail sector. 

In addition to her editorial work, Moore co-hosts Pop Fashion, a popular podcast that focuses on fashion, retail, and cultural trends.  

Contact: LinkedIn, X (5k followers) 

 
Brooke DiPalma – Yahoo Finance (New York, New York) 

Brooke is a senior reporter at Yahoo Finance, where she delivers sharp analysis and timely coverage on key topics shaping the retail, fast food, consumer packaged goods (CPG), and broader consumer behavior landscape.  

DiPalma covers everything from shifting shopping trends and rising tariff impacts to fluctuating food prices, with recent stories examining stocks like Costco, Best Buy, Dollar General, and McDonald’s. 

Contact: LinkedIn, X (2k followers) 

 
Sonja Wind – Bloomberg (Frankfurt, Germany) 

Sonja is a consumer and healthcare reporter at Bloomberg, specializing in coverage of healthcare and consumer companies in Germany. With a sharp eye for market trends and corporate developments, Wind’s reporting spans topics from pharmaceutical breakthroughs to retail performance, offering insights into key industries shaping Europe’s economy. 
 
She also covers corporate earnings and consumer behavior, with stories on companies like Hugo Boss and Nestlé. 

Contact: LinkedIn, X (190+ followers) 

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